Our Voice and Values
Our brand values are the collection of attributes we seek to project through our communications. These five values鈥攄eveloped through extensive internal and external research as well as listening to current students and faculty鈥攁rticulate AV天堂鈥檚 voice and personality. Use these brand values as a guide when writing about AV天堂 or telling our story.
Openhearted
We value connection鈥攖o ourselves, our passions, our community, and the world.
Inventive
We don鈥檛 think or work in traditional silos; we create new ways to approach learning.
Ambitious
We never sit still. We prepare to leave our mark on the world.
Real
We talk to each other about personal interests and big ideas, respectfully but without artifice.
Evolving
We know we can always find better ways, and we are excited to work toward them.
Our Name
In addition to reinforcing our own identity, we must respect copyrights and trademarks used by other entities, as well as define and protect our own from potentially negative association and misuse.
We have established brand name rules governing appropriate use of the college names and acceptable nicknames.
We鈥檝e taken a thoughtful and deliberate path to arrive at our identity. By following these guidelines, your communications will be just as intentional. Using consistent brand names positions AV天堂 for a stronger future.
Our Logo
Our logo is the most recognizable elements of our brand鈥檚 identity. It is the visual focus for our brand and communicates who we are and how we differentiate ourselves from our peers. Do not alter, redraw, or add any additional words or graphic elements to the logo. Always use approved and provided electronic artwork. For additional logo files, contact Marketing and Communications.
AV天堂鈥檚 primary logo should be used whenever possible to reflect the whole of the college, and in preference to any other versions.
AV天堂鈥檚 secondary logo should be used when space restrictions do not accommodate the primary logo.
Secondary Logo Grn (PNG, 22 KB)
Secondary Logo Blk (PNG, 22 KB)
The full name logo should be used whenever additional context is needed to differentiate AV天堂 from other colleges or universities.
Full-Name Logo Grn (PNG, 27 KB)
Full-Name Logo Blk (PNG, 27 KB)
Clear Space
The AV天堂 logo should always be afforded a predetermined area of breathing space, referred to as clear space. This ensures that the identity is not overwhelmed by other visual elements. See diagrams below for the appropriate clear space. The clear space equals half the size of the mark.
Our Brand Colors
Our Core Palette is made up of the full-color logo colors plus white and draws from the natural beauty surrounding our campus. They are to be used across all communications and applications, including as background colors and body copy.
PMS: 7743 C
CMYK: 71.8.100.50
RGB: 38.103.38
HEX: #266726
PMS: 430 C
CMYK: 33.18.13.40
RGB: 114.128.138
HEX: #72808a
PMS: White
CMYK: 0.0.0.0
RGB: 255.255.255
HEX: #ffffff
Our Brand Fonts
In most cases, staff should use the alternate desktop and web versions provided below. They can be used in Microsoft applications like Word and Powerpoint and are pre-loaded on all PC and Mac computers.
Avenir is AV天堂鈥檚 primary font and should be used for all professionally produced print materials.
Alternate Fonts
Desktop: Arial
Web: Proxima Nova
Caecilia LT is the supporting font for AV天堂 print materials and should not be used in headlines.
Alternate Fonts
Desktop: Georgia
Web: Chaparral Pro